What is the difference between sales and proceeds in App Store Connect?
Sales includes tax, proceeds excludes tax and Apple's commission, and neither matches your payment exactly. How to read both, and why App Store reports disagree.
Read article → AutomationWhich role should an App Store Connect API key have?
App Manager can change prices but cannot read sales; Admin can do everything, including deleting users. How to pick roles for API keys and test what a key can reach.
Read article → PricingHow do you change a subscription price in App Store Connect?
Raising a subscription price can require every subscriber's consent. When it does, what preserving prices means, and how to schedule changes without overwriting them.
Read article → ReleasesWhy is my build not showing in App Store Connect?
An uploaded build that does not show up is usually still processing, on another platform, or in another version train. How to find it and attach it.
Read article → ASOPromotional text vs description: what is the difference?
Promotional text changes without review and does not affect search; the description needs a new version. And a new version copies one of them but not the other.
Read article → PricingHow do App Store price points work for in-app purchases?
Apple's price points replaced tiers: up to 800 per currency, a base country, and 109 storefronts that bill in US dollars. How the ladder works.
Read article → LocalizationWhich languages does the App Store support for localization?
All 50 App Store localizations with the codes App Store Connect stores, the 11 Apple added, and why English (U.K.) is the default in 135 storefronts.
Read article → ReleasesWhy was my first in-app purchase rejected or stuck in review?
A first in-app purchase sent without an app version cannot be approved. The rule per product type, what each status means, and how to resubmit.
Read article → ProductApp Store Localization web app vs Mac app: what changed?
The hosted web app is now a native Mac app. Your API key stays in your Keychain, translation runs on your own AI, and releases, products, reviews, sales, a CLI and an MCP server are new.
Read article → AutomationHow do you connect App Store Connect to Claude Code with MCP?
Let Claude Code, Codex or Cursor read and change App Store Connect through a local MCP server, with writes returned by default as plans you read before they run.
Read article → PricingWhy do App Store prices revert in some countries?
Apple replaces app and in-app purchase price schedules wholesale, so territories left out of an update fall back to Apple's price. How it happens and how to avoid it.
Read article → ReleasesWhat does ENTITY_STATE_INVALID mean when you submit for review?
App Store Connect's ENTITY_STATE_INVALID error rarely names its cause. The four missing items behind it, and the release traps that sit next to them.
Read article → LocalizationHow do you translate App Store metadata with AI within limits?
Language models ignore character limits. How to enforce Apple's limits in code, trim keywords safely, and avoid the description overflow that loses What's New.
Read article →App Localization vs Translation: What's the Difference?
Translation converts words. Localization adapts your entire app store presence (formatting, imagery, tone, and cultural context) for each market.
Read article → StrategyBest Languages to Localize Your iOS App Into
Which languages deliver the highest ROI? A data-driven ranking of localization priorities by market size, App Store revenue, and growth trajectory.
Read article → AutomationHow to Automate App Store Localization
Compare manual, freelancer, machine translation, and AI-powered approaches. Learn what the App Store Connect API can automate and where human review still matters.
Read article → Visual AssetsHow to Localize App Store Screenshots and Previews
Screenshots drive conversion. Learn what to localize (text overlays, UI language, cultural imagery) and cost-effective workflows for doing it at scale.
Read article → ChecklistApp Store Localization Checklist: 10 Steps for Global Release
The 10-step checklist iOS teams use for a global release. It covers market research, metadata, keywords, screenshots, pricing, and post-launch tracking.
Read article →How to Localize App Store Keywords for Better ASO
Direct translation of keywords fails. Learn how to research, adapt, and optimize keywords for each locale to drive organic discovery in international markets.
Read article → ReferenceApp Store Metadata Character Limits: Complete Reference
Every character limit for App Store metadata fields (app name, subtitle, keywords, description, promotional text, and what's new), plus how limits interact with localization.
Read article → ASOHow to Write App Store Descriptions That Convert
The first three lines make or break your listing. Learn description anatomy, formatting tips, keyword placement, and how localization multiplies conversion impact.
Read article → ComplianceCommon App Store Rejections from Localization Mistakes
Localization-related rejections are preventable. Understand Apple's review guidelines for metadata, keyword stuffing, and locale-specific requirements.
Read article →What Is Purchasing Power Parity Pricing for Apps?
PPP adjusts your app's price based on local purchasing power. Understand the economics, how it applies to App Store pricing tiers, and why it increases global revenue.
Read article → PricingHow to Set App Prices by Country and Region
Apple's price tier system spans 175+ territories. Learn when to set prices manually and how base prices, equalization, currency, and taxes interact.
Read article → SubscriptionsHow to Price App Subscriptions Across Global Markets
Subscription pricing across territories requires balancing willingness to pay, currency stability, introductory offers, and churn. An expert-level deep dive.
Read article → RevenueHow App Localization Increases Downloads and Revenue
Data-backed analysis of how localized listings improve conversion rates, which markets offer the highest ROI, and a framework for estimating localization payoff.
Read article → GrowthEmerging Markets for iOS Apps: Where to Expand Next
Identify high-growth markets beyond the US and Western Europe. Explore iOS adoption trends, revenue growth, and pricing strategies for India, Southeast Asia, Latin America, and more.
Read article →