50+ Updated Statistics with Sources
The mobile app market continues to show robust growth, with total app store revenue projected to reach $270 billion by 2025. Gaming remains the dominant category, while health & fitness apps show the fastest growth at 24% year-over-year.
Over 255 billion apps will be downloaded in 2025, with 98% of revenue coming from free apps that monetize through in-app purchases and subscriptions. Android dominates in total downloads, but iOS leads in user spending.
Localization is critical for global success: 87% of consumers won't buy from English-only sites. The industry is rapidly adopting AI, with 70% of workflows now using machine-assisted translation. Translating to just 8 key languages reaches 80% of global purchasing power.
The freemium model dominates with 98% of revenue from free apps. Subscription revenue is exploding ($61B on iOS alone), with average users spending $33.58/month across 2.4 subscriptions. Only 6% of apps use paid upfront pricing.
Android dominates scale (71.4% market share, 3.9B devices), but iOS dominates spending (68% of app revenue, $10.40/user/month). For developers, Android offers reach while iOS offers higher monetization potential.
Users engage with 11 apps daily from a pool of 39 monthly, but retention is challenging (24% Day 1, 5.8% Day 30). Personalized push notifications boost engagement by 40%, with peak usage between 7-10pm.
Reach 87% more customers by localizing your app with AI-powered translations
Get Started FreeThis statistics page is regularly updated with data from authoritative sources including Sensor Tower, Statista, Mordor Intelligence, Fortune Business Insights, and industry-leading research firms. All statistics include direct links to original sources for verification.
Last Updated: February 2026
Next Update: March 2026
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