App Store PPP pricing calculator
Pick a US price and the table gives a purchasing-power price for every App Store storefront, already snapped to a price point App Store Connect accepts. With the defaults and a $9.99 product, 121 of the 174 other storefronts get a lower price; at $0.99 only 33 do, because Apple's ladder has little room below it.
| Storefront | Currency | Apple's price | PPP price | In USD | Change |
|---|---|---|---|---|---|
| The table fills in once the data loads. It needs JavaScript. | |||||
How does the calculator set each price?
It starts from the price Apple sets automatically. When you choose a US price, Apple converts it into every other storefront using exchange rates and local taxes, and that converted price is the Apple's price column. The calculator read those conversions from the App Store Connect API for each of the 24 US prices in the menu, so they match what App Store Connect showed on 30 October 2026.
- Divide the storefront's purchasing-power conversion factor by the market exchange rate of its own currency. The result is its price level, where the United States is 1.0 and India sits near 0.2.
- Leave rich storefronts alone. A storefront at or above the cut-off (0.60 by default) keeps Apple's price.
- Multiply the US price by the price level and convert it into the storefront's billing currency. 109 of the 175 storefronts bill in US dollars, so for most of them that conversion is a no-op.
- Raise the result to the floor, 25% of Apple's price by default, and never above Apple's price.
- Snap it to the nearest price point on that storefront's ladder, because App Store Connect accepts only ladder prices. The calculator never picks a rung worth more than $0.10 and less than $0.99 (less than $0.90 in storefronts billed in another currency), the same rule the Mac app uses to stay off Apple's micro tiers.
These are the same rules the App Store Localization Mac app applies when it reprices a product, with the same PPP table: World Bank conversion factors (indicator PA.NUS.PPP, the newest value from 2022 on) and the IMF's figure for Taiwan.
Which storefronts keep Apple's price?
Three groups keep it. Storefronts at or above the price-level cut-off, which with the default 0.60 includes most of Western Europe, Japan, Australia, Canada, Korea and the United Arab Emirates. Storefronts where no cheaper price point clears the floor. And seven territories without a usable conversion factor: the World Bank's series for Venezuela and Yemen end in 2011 and 2013, which is too old to price against today's exchange rates, no source publishes one for Anguilla, Montserrat or the British Virgin Islands, and the published factors for Liberia and Zimbabwe give a price level outside 0.05 to 2.0, which the calculator treats as bad data rather than a real discount.
Raise the cut-off to 0.70 or 0.80 to discount more of Southern Europe and East Asia. Lower it to 0.50 to touch only the cheapest markets.
Why does the calculator stop at a floor?
A price set purely by purchasing power can fall below a dollar in the poorest storefronts, and very cheap storefronts invite people to switch their Apple Account region to buy there. The floor keeps every price at a share of Apple's own converted price, 25% by default. A low floor also costs more than it looks: Apple's commission is a percentage, but each sale still carries the work of supporting the customer.
How do I apply these prices in App Store Connect?
By hand, open the app or the in-app purchase in App Store Connect, go to its price schedule, and set a custom price only in the storefronts the table discounts. Leave the rest alone: a storefront you set by hand no longer follows Apple's automatic price adjustments. For an auto-renewable subscription, edit the price of each discounted country or region in the subscription's pricing. Decreases reach existing subscribers automatically.
Through the API, an app or in-app purchase schedule is replaced as a whole: any country left out of the request goes back to Apple's automatic price. Send every discounted country in one request, together with the US base price. Why App Store prices revert covers what goes wrong there.
The Mac app does it in one step: asl ppp-prices shows the plan for every product in the app, and --apply writes it. It fetches the price ladders for your own products, so its results can differ slightly from this page, which uses one sample product's ladders.
Frequently asked questions
What is PPP pricing on the App Store?
PPP pricing sets each storefront's price by local purchasing power instead of the exchange rate, so a $9.99 product costs roughly what $9.99 buys in the United States. Apple's automatic prices follow exchange rates and taxes only.
Does Apple adjust prices for purchasing power automatically?
No. Apple converts the base price into each storefront's currency using exchange rates and taxes. For apps and one-time purchases it also adjusts those prices when exchange rates or taxes change; auto-renewable subscriptions are left out of those adjustments. A purchasing-power price has to be set by hand or through the App Store Connect API.
Which countries benefit most from PPP pricing?
Storefronts with the lowest price levels: India, Pakistan, Egypt, Nigeria, Indonesia, Vietnam and most of Africa and Central Asia, where the price level is below 0.35. In the six named here Apple's converted $9.99 is four to eight times what purchasing power suggests, so the 25% floor, not the PPP figure, sets the price.